Our vision is to create a new generation of Happy Teeth. We would like to popularize oral care and spread the word about the importance of Xylitol in everyday oral hygiene. Dental benefits of Xylitol are widely known in Scandinavian countries, but the other countries are just starting to discover the good qualities of Xylitol. We hope that in one day Xylitol mints are as widely used as toothpaste and that every child knows why Xylitol mints are good for their teeth. We hope to see a lot of Happy Teeth and big smiles all around the world.